SEO Optimization
The objectives of Search Engine
Optimization (SEO optimization) are (a) improve your search engine rankings,
and (b) to increase your capture rate from each web visitor.
The first is obtained by ranking very high
in the results of searches using the most appropriate
keywords describing the content of your site.
The second - capturing more business from each visitor -
is more of an art than a science.
This relative
ranking is often viewed as a struggle to best use a few
keywords, instead of a struggle to out-do your competition.
If you search on your target keywords, you will see the
leading site in the rankings. All you need to do is to be
better than that number one site.
This page suggests ways to optimize and
improve search engine results with ranking and placement
advice, information, hints, tips, and clues to improve your
search engine keywords relative to existing leaders. After
all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search
engine submission of your site to a million search engine
indices and directories.
The best placement step in
obtaining significant web visitor counts is to seek
first-page search engine results. An early step is to build
a great content-rich site.
In the middle is a
step that is VITAL if you want to obtain front-page results.
Most sites skim past this step because it is forgotten, or
too complex, but without competent Search Engine
Optimization you are destined to be search engine fodder.
One of the last steps is the proper submission of your
great site to major search engines.
There are no "real" Search Engine
Optimization secrets -- just ranking and placement
methodologies to follow in order to beat your competition in
obtaining a high ranking for desired search keywords. SEO
training, content and link services are just one small part. |
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Crown SEO's Credo
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At its core, the process of SEO optimization is derived from principles that enhance website
usability and that aid search engines to rank sites correctly.
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Legitimate SEO optimization companies recognize
this and strive to create strong, functional, content-rich sites that
benefit the end user. Legitimate SEO optimization is, in fact, inseparable
from good design, good content and solid usability. |
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Unfortunately, some so-called SEO
optimization experts have abused the tools of optimization, getting
ahead not through the legitimate methods that benefit the Internet, but
through spam and other practices destructive to search engine
functionality, disruptive of basic website usability and negligent of
the future of the Internet community. |
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Crown SEO stands strongly
against such practices.
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We will not:
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Knowingly
contravene any guidelines or rules posted on any search engine,
including rules concerning automated submissions and automated rank
checking programs. |
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Participate
or associate with link farms or other means to artificially enhance link
popularity. |
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Use
deceptive redirects, cloaked pages, hidden text, doorway pages, stolen
content, keyword stuffing, comment stuffing, or any other process known
to sabotage search engine results. |
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Intentionally misdirect or misinform clients about our SEO
optimization methods. Nor do we hide any of our SEO optimization methods
from our clients who have a basic right to understand how our company is
managing their website. |
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Breach a
customer confidence including advertising the name or website of our professional
(licensed) customers. |
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Misrepresent ourselves or our SEO optimization services to our clients, or in any way,
suggest that we have special relationships with prominent search engines
that will enable us to guarantee rankings. |
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The best websites are websites that are
most likely to benefit the end user and these websites should be the
most prominent in search engine results. It is the job of all true
optimizers, therefore, to create solid user- and search-engine-friendly
sites that help produce quality search engine results and reflect well
on all members of the SEO optimization community. |
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Crown SEO conducts business and
search engine marketing by this SEO code of ethics. We respect other
SEO optimization companies that do the same and welcome the competition.
Although rivalry in our industry is often fierce, we believe that only
by working together with our business colleagues are we able to best
benefit our clients, search engines and our industry.
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